About Us
Founder story
Florentina Agu is a Nigerian, Lagos-based female fashion designer creating clothes from unique fabric for the ambitious woman. As a child, she always had an eye for designer clothing and by the time she was 13, she had started taking dressmaking classes.
She discovered the stimulating power of wearing the right clothes for the right occasion in her 3rd year of college when she became faculty president. She showed up to all her meetings and congresses in a suit. In those sessions, she started to see how empowered, confident, and assured her outfits made her feel.
She wants women all over the world to feel that confidence every day at work and play. This led to the creation of her women’s wear brand, Hertunba. Every Hertunba outfit is Sophisticated, elegant, and undeniably feminine.
Florentina is a passionate environmentalist, and at the core of Hertunba is a drive to make her designs environmentally friendly, with some of her more popular designs utilising recycling and the use of surplus material.
Hertunba
Hertunba is coined from the word “Her” and the Yoruba title “Otunba”. A Hertunba woman is a great woman equipped with the confidence, style, wisdom and charisma to conquer in any industry.
Hertunba is a sustainable fashion brand delivering classy, ready-to-wear clothes for ambitious women.
We understand that every woman's body is different so apart from our regular sizing, we also take in custom sizes to ensure that every piece its its owner perfectly.
Protecting the earth and supporting women
Every year, 13 million tons of textiles go to waste. 95% of these textiles can be reused or recycled. Hertunba reduces landfill waste by up-cycling waste generated during production, 90% of our excesses becomes either a form of wearable art or hand crafted interior decor art piece such as rugs and throw pillows.
Also, 10% of all our Net profit goes to a project that provides adult education for less privileged Nigerian women. We believe that to protect the girl child, her mother must be empowered with education.
Hertunba is coined from the word “Her” and the Yoruba title “Otunba”. A Hertunba woman is a great woman equipped with the confidence, style, wisdom and charisma to conquer in any industry.