The action lady collection is a body of art inspired by the lifestyle of young working women who live in Lagos, Nigeria, and love fashion. It juxtaposes their love for dramatic fashion with the designers' love for modern, minimalistic artsy pieces.

The colors are inspired by the vibrant yet earthy colors of the city of Lagos.

The collection features 18 different designs that cut from structured suits to flowing lounge dresses with each piece delicately hand made and has its own unique story.

Dear Eve; A collection inspired by our admiration of the beauty and versatility of women.

With 10 different designs and four muses, this collection attempts to express the beauty in the diversity and uniqueness of women.

A collection inspired by the hope, joy, and brightness that comes with the festive season; knowing that regardless of all that has happened in this year, the new year comes with a chance for new beginnings and expressing that emotion through the beautiful clothes we wear.

Every piece in this collection carries with it a sparkle of light, some obvious and some so subtle it is only visible to the wearer because sometimes the only person who needs to see the light that gives you hope is you and you alone.

• The "Most Wanted Collection" is inspired by our love for beauty, colors, and collaborations. This collection expresses the relationship between beauty and fashion, highlighting the connection and appreciation shared between Hertunba and Beauty by AD. As two Nigerian women-owned brands, we have found common ground in our expressions of beauty, our struggles, and our love for women. From elegant day looks to sophisticated evening looks, this collection is our ode to the everyday woman who expresses herself through fashion and beauty. We hope you love this collection as much as we do.
  

With love from Hertunba and Beauty by AD.

The Eden collection is an ode to nature; with this collection, Florentina Agu spent days listening to the voice of the wind and taking in the depths of the natural colours in her immediate environment.

She was most inspired by the colour of a good evening sunset in Lagos, Nigeria and the saturation of the plants at Lufasi park. With each look, she appreciates the masterpiece that is nature in its most original form.

In my mind color is a language, a tool of expression, and a means of communication.

I have always used colors to communicate my emotions and learn new things, this collection is an attempt to show the world my understanding of colors and how they make me feel.

I hope the greens and the yellows in this collection make the wearers and viewers feel the confidence I feel when I wear green

I hope the peaches and the blues make Hertunba women feel the beauty and calm I feel when I wear blue

I hope the colors in this collection inspire someone to give life another chance.

 I hope the future of color is unapologetically bold and beautiful. 

Hertunba’s The Gift collection is inspired by the colours and festive mood of the season of Christmas. Each piece in this collection has been intentionally crafted to complement the respective complexion and curves of its wearer. Some of the fabrics, carefully chosen, simulate the shine of exquisite wrapping paper. The goal is to make the Hertunba woman look as sophisticated as possible and to remind her - and others - that her presence is a worthy gift that must be appreciated and adored.